CAR SHOPPING SURVIVAL: PREPARATION
“The man who is prepared has his battle half-fought.” –Miguel de Cervantes
Okay, so maybe comparing car shopping to a battle is slightly melodramatic, but it is important to recognize that a prepared shopper is a smart shopper. Before stepping foot into a dealership, prepare yourself by doing the following:
Know what car you’re looking for
Not only know what car you want, but know everything about it. The key to knowing what you’re looking for is researching the vehicle’s value, appropriate pricing for add-ons, and what other dealers are pricing the vehicle at.
Research, Research, Research…
When comparing vehicle pricing at different dealerships in your state, Edmunds (www.edmunds.com) or Auto Trader (www.autotrader.com) provide several vehicle options at different dealerships. This is a great way to compare prices and get a feel for the value of the car you are looking to buy.
At Royal, we price our cars based on the market. With the power of the internet, we research the competition daily, so you can be sure that our vehicle prices are very competitive. This means you do not have to be a good negotiator just to get a fair deal. Royal has created a Fast, Fair, & Simple process that keeps the customer in charge at all times. (Click to learn more)
Research local dealerships
Perform some background research on your dealership options:
Know what they stand for and how they do their business—
Will you get the answers you need without getting a headache?
Look at customer reviews online—
Do they have a good reputation?
Are past customers satisfied with their experience and the price they paid for their vehicle?
A great places to look at customer reviews is DealerRater (www.dealerrater.com)
Do some further research on their service department—
How well was the vehicle reconditioned before you bought it?
Did they replace any worn out parts?
If so, did they use the top of the line, or cheap aftermarket parts?
(*note: Royal is meticulous about using only the best quality parts)